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BWI and Brown Trout join Silverstone Circuit Heritage licensing programme

Following a position reception to the Silverstone heritage range from manufacturers and retailers, BWI and Brown Trout have signed deals to launch a range of heritage products using photographic images, past programmes and memorabilia from Silverstone’s archive.

BWI will launch a range of apparel featuring imagery of the historic motor racing destination as well as accessories including phone cases, key rings, wallets and lanyards. These products will be available in High Street retailers, department stores and grocers in early 2017.

Brown Trout will launch a range of calendars for 2018.

“We’re thrilled to be working with BWI and Brown Trout who are leaders in their categories," said Natasha Dyson, managing director at Blonde Sheep Licensing.

"BWI really understood what we wanted to achieve and saw the potential for the Silverstone heritage range. The retail reaction has been amazing and BWI have worked very quickly to ensure we’ll have products launching early next year.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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