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Cartoon Network launches animated shorts to combat bullying

To coincide with Anti-Bullying Week, Cartoon Network has partnered with Childline to develop a series of animated shorts.

Featuring six shorts, the series includes 3D characters that have been voiced by students from the Barclay Primary School in London who share their thoughts on friendship.

The animated shorts have also been deigned to help launch CN Buddy Network, an initiative that aims to encourage kids to take positive action against bullying, while also providing tips, professional advice and online tools.

“Our Cartoon Network audience fall within the prime age group experiencing bullying and it is hugely important for us to address this in a way that is positive, supportive and relevant,” said Ian McDonough, SVP and MD of Turner Northern Europe.

“This year’s series of bespoke ‘Be a Buddy’ animations make use of real thoughts and commentary from kids, which we hope will be really powerful and engaging for their peers.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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