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Paw Patrol, Shopkins and Pokémon in running for TIA’s Toy Licence of the Year Award

The Toy Industry Association has detailed the 100 finalists for the 2017 Toy of the Year (TOTY) Awards, including the seven brands up for Licence of the Year.

Between now and January 15th, 2017, consumers can visit www.ToyAwards.org to vote for their favourite toy picks in each of the 14 categories.

"This year’s TOTY finalists represent the finest examples of play value, originality and innovation across the hundreds of companies that make the US toy industry the strongest in the world," said Steve Pasierb, president and CEO of the Toy Industry Association.

"Perhaps most importantly, these outstanding nominees have brought joy, laughter and learning to millions of children and families around the globe. We send each TOTY finalist good wishes and look forward to honoring the top toys of the year at the TOTY Awards gala in just a few months."

Finalists for the Licence of the Year award are:

  • DC Super Hero Girls
  • Disney’s Elena of Avalor
  • Paw Patrol
  • Pokémon
  • Shopkins
  • Star Wars
  • Trolls

Read the full list of nominees across all categories on our sister site, ToyNews.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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