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Genius Brands takes SpacePOP to Toys R Us stores

Genius Brands International (GBI) is expanding the reach of its tween brand, SpacePOP, with an exclusive launch at Toys R Us stores and online.

The launch features a range of items, including SpacePOP beauty and bath products, blind bags, books, bags, backpacks and water bottles, activity sets, board games, puzzles and more.

All-new CDs will also be available, including an exclusive version of the SpacePOP soundtrack.

“Bringing SpacePOP to the mass market through Toys R Us is exactly what we envisioned when creating our unique brand. They recognised the potential and shared our vision and are the perfect retail partner to engage our millions of fans beyond the screen, as well as introduce new girls to the SpacePOP sensation,” said Genius Brands’ president of global consumer products for worldwide content sales and marketing, Stone Newman.

“We have no doubt that our robust line of high quality products, that speak to our audience of girls who love fashion, friendship, music and adventure, will top many holiday wish lists this season.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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