The Roald Dahl literary estate has revealed a new gifting range this week with The Book People.
Primarily aimed at children aged 5-10, the range features Roald Dahl’s wildly popular The BFG and Charlie and the Chocolate Factory stories along with Quentin Blake’s illustrations, and will include Melamine Breakfast Sets, Giant Mug, Paint your own Mug Set, Pencil Sets and a 3 pack Travel Case Set.
"As a key Roald Dahl retail partner, it’s been great to work with The Book People on this new gifting range," explained Stephanie Griggs, licensing and design manager at the Roald Dahl Literary Estate,
"Just in time for Christmas – and at the end of a truly fantastic centenary year for the brand.”
Alicia Davenport, licensing director at DRi Licensing, added: “Alongside the much-anticipated global release of Steven Spielberg’s The BFG, numerous spectacular events, partnerships and exhibitions, we have seen an enormous amount of new products launched across multiple categories this year.
"The momentum from this amazing year is set to continue and we already have many new exciting lines ready to go in 2017.”