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Animal Jam heads Down Under with WP Brands

Popular kids’ property Animal Jam is making strides Down Under with the appointment of WP Brands as exclusive licensing agent for the region.

WP Brands will work directly with Peeko – the global rights owner for the Animal Jam – to bring the property to fans across Australia and New Zealand.

Developed by WildWorks, Animal Jam rocketed to fame as a leading online social world for children with over 60 million registered players. Two million of these registered players are now based in Australia and New Zealand.

Over the past 12 months Peeko has been expanding its consumer products offering, spearheaded by the development of Jazwares’ master toy line in the US and UK.

30 new licensing partners have since joined the Animal Jam brand, with multiple new product releases scheduled for 2017.

“Digital worlds have become a significant part of our daily lives and Animal Jam provides a safe and fun digital environment for our kids,” said Lim Mi-Kyoung, MD of WP Brands.

“We are very excited to partner with Peeko and the WildWorks team, who created the awesome universe of Animal Jam. The online world continues to build a major fan base in our region and we look forward to a bright future with this wonderful brand.”

Clark Stacey, CEO of WildWorks, added: “We are very happy to have the WP Brands team onboard and the expertise they bring with digital brands.

“We look forward to building a successful consumer products programme for our Australian players.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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