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The Fred Rogers Company promotes Paul Siefken

The Fred Rogers Company has promoted Paul Siefken to the position of president and CEO of the firm.

Currently serving as VP of broadcast and digital media, Siefken succeeds previous company president and CEO, Bill Isler, who is now retiring.

“Paul is the perfect leader to take The Fred Rogers Company to the next important phase in its exciting evolution,” said Isler.

“I’ve been fortunate to have had the chance to work closely with Paul for a number of years now, and I know that the company and its mission benefits greatly from his creativity, integrity, and vision. I am confident The Fred Rogers Company will continue to thrive under his capable leadership in the years ahead.”

Since joining the firm in 2013, Siefken has been managing its broadcast content and digital production pipelines and working closely with production partners.

In his new role, Siefken will look to develop the firm’s existing and new partnerships.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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