Maurizio Distefano Licensing has been named the Italian licensing partner for the popular pre-school animated series, Kit n Kate.
The series has rocketed to success across a number of territories both on TV and online, where it has garnered over 160 million viewers on its official YouTube channel.
The series is currently on air Eastern Europe, Russia, Finland, Benelux, Australia, South Korea, Portugal, the Middle East and Africa, and expanding to new territories in the near future.
The expansion will be accompanied by strong consumer products support from Rovio Entertainment, who acts as the global master consumer products licensee.
Kit and Kate follows the adventures of two kittens and their magic box that transports them into new worlds in which they enjoy numerous magical encounters.
Maurizio Distefano, president of MD Licensing, said: “The success of MD Licensing is down to our ability to offer the highest level of professionalism and service throughout the collaboration period.
“Equally importantly, we anticipate market trends, offering our customers brands and innovations before they become known to the general public, Kit n Kate is a case in point: it’s new to Italy but has already enjoyed huge success online and in the countries where it is broadcast.
“It is an animated series that combines a simple, appealing narrative and attractive look with high-quality presentation. We are sure it will be a great success in Italy.”