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SmileyWorld launches sleepwear range with ASOS

SmileyWorld has teamed with the global online retailer ASOS to launch a new collection of sleepwear items.

The company’s apparel partner, Somerbond has created a range of pyjamas featuring the iconic, expressive Smiley.

Haven taken influence from SmileyWorld’s innovative Emoticonmania style guide, the most popular item of the collection is a Christmas t-shirt and shorts pyjama set featuring a range of Smiley Christmas icons.

ASOS meanwhile, sells over 80,000 branded and own-brand products through localised mobile and web platforms with a global reach.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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