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JLG to launch Mountain Dew footwear

The Joester Loria Group, Mountain Dew’s licensing agent, has brokered a deal for a line of Mountain Dew branded footwear.

Mountain Dew’s Green Label Exclusives (GLX) and FILA have collaborated to launch the line based on the soft drink brand. 

FILA is to release one of its ‘90s designs, the M-Squad, with embroidered FILA logo branding and outsoles and midsoles themed after the Mountain Dew brand, with its trademark luminous green colourway. The sock-liner will also feature Mountain Dew branding along with Mountain Dew-themed packaging.

The FILA x GLX M-Squad shoe is now available at Footlocker and Fila.com.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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