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Intelligent Brand Extension to produce puzzles, gaming app for Lonely Dog

Intelligent Brand Extension has announced plans to partner with art brand Lonely Dog to create puzzles and a gaming app. 

Intelligent Brand Extension’s MD Tatiana Whytelord revealed the plans in an interview with Licensing Global, with the partnership being organized through Licensing Expo’s matchmaking service.

Whytelord explained the importance of networking at industry events, saying, "Due to meetings on-site at Licensing Expo and BLE, Lonely Dog has forayed quickly into several new licensing deals including an agreement with Seco that will launch as soon as March 2017. The deal will turn some of Clarke’s character images into sophisticated puzzles using the robust experience of the Seco brand."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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