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Inter Milan names One Entertainments as US agent

Entertainment One has been named as the licensing agent for premiere Italian soccer club, Inter Milan in the US and Canada.

The firm will aim to expand the brand’s reach throughout North America, starting with branded products slated to hit shelves this summer and more brand partners to follow.

“We are excited to team up with One Entertainment in order to make Inter Milan merchandise available to our fans in North America,” comments Micaela Tempesta, licensing manager, FC Internazionale Merchandising.

“Their experience in the North American soccer market will jump-start our campaign and allow us to build relationships with North American retail and licensing partners.”

“We are delighted to partner with Inter Milan,” adds David Gebel, managing partner, One Entertainment. “The established success that they have experienced in Europe makes us confident that we can build a successful program for the brand and its fans in the North American market.”

“The established success that they have experienced in Europe makes us confident that we can build a successful program for the brand and its fans in the North American market.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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