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Nickelodeon UK and Ireland names new VP of creative, marketing and comms

Nickelodeon UK and Ireland has named Virginia Monaghan its new vice president of creative, marketing and communications.

In her new role, Monaghan will report into general manager of Nickelodeon UK and Ireland, Alison Bakunowich as of Monday, January 9th.

An employee of Viacom International Media Networks since 1991, Monaghan has worked across the MTV and Comedy Central brands, serving as director of music channels for MTV for a decade.

Most recently, she has been overseeing the marketing, press and creative teams across both MTV and Comedy Central.

“Virginia brings to Nickelodeon her expertise in elevating brands beyond the screens and into the daily lives of audiences and this knowledge will be key for building the Nickelodeon business,” said Bakunowich.

“Nickelodeon has proved itself as number one for families in 2016 as shown in our ratings, the popularity of our consumer products and the success of our first ever UK Slimefest.

“I am sure Virginia will build on this momentum to take our brands even further.”

Monaghan added: “I cannot wait to join the Nickelodeon team and get to work on building the network and its properties. There is a huge potential within the business and a real opportunity to grow the network’s brands both on screen and beyond.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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