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Zoobe teams with Peanuts Worldwide for storytelling app

Zoobe Message Entertainment has teamed with Peanuts Worldwide for the launch of a new Peanuts Story Gif app for iOS and Android.

The app – having launched in late December – has already hit Apple’s top ten list, delivering fans the chance to share text ready animations featuring Charlie Brown, Snoopy, Woodstock and more.

Fans can choose from over 100 Chuck & Friends images to create customisable, short movie messages for friends and family.

“The Peanuts brand is a classic, with adorable characters and storylines,” said Naz Amarchi-Cuevas, CEO Zoobe.

“We know that fans are choosing to communicate via snack-sized text messaging, and pairing this experience with a top brand such as Peanuts allows us to entertain and delight.”

Now in its 66th year, the Peanuts brand spans television specials, books, music, theme parks and a variety of consumer products.

“Peanuts is timeless, and we have been able to maintain the brand’s popularity by knowing our audience and meeting them where they are,” said Roz Nowicki, executive vice president of Peanuts Worldwide and Iconix Brands’ Entertainment Group.

“Zoobe has a strong track record of digitizing classic properties, while still holding onto the authenticity that makes them great.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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