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Zoofy international to represent Emojination

Zoofy International has secured a licensing deal with Accessory Innovations for its Emojination brand, it was announced by Chris Hattenbach, President, Zoofy International.

Marking the first time AI has granted a license for a proprietary brand, the deal will see Zoofy acquire the rights to produce inflatable play structures for the brand. Previously, Zoofy as acted as a distributor for AI’s backpack ranges.

The first products from this range will be introduced at Toy Fair New York 2017.

“Zoofy International has been an ideal distribution partner whose established channels of distribution serve us well. We are excited to be partnering with them to exploit our Emojination brand with an innovative new line of branded inflatable play structures,” said Steven Dweck, Vice President, Accessory Innovations.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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