Sony Pictures Home Entertainment has taken an equity stake in Genius Brands International.
The move follows the recent expansion of Sony’s home entertainment distribution agreement with the firm to include the global marketing and distribution of Genius Brands’ Kid Genius and Baby Genius labels.
Sony Pictures Home Entertainment previously secured a multi-year agreement to market and distribute the content through the US.
The new deal takes this to a worldwide platform.
“The global distribution deal between Sony and GBI provides a myriad of growth opportunities for both companies and coordinated global marketing for each of our brands as well as for our rapidly growing Kid Genius and Baby Genius channels,” said Andy Heyward, chairman and CEO of Genius Brands.
“We look forward to working with Sony to source, develop and produce valuable commercial children’s ‘content with a purpose’ for global audiences.”
Bill Stellman, Sony Pictures Home Entertainment executive vice president, chief financial officer and supply chain, added: “Genius Brands offers an incredible value to the worldwide marketplace in providing content with a purpose to children and family audiences around the globe.
“We are pleased to bring our global capabilities to this expanded relationship with Genius.”
Among the properties encompassed in the agreement are SpacePOP, Warren Buffett’s Secret Millionaire’s Club and Stan Lee’s Cosmic Crusaders.