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Warner Bros rolls out merchandising program for The LEGO Batman Movie

To mark the release of The LEGO Batman Movie this year, Warner Bros. Consumer Products (WBCP) has started the roll out its new licensing and merchandising program.

The firm has joined forces with a line-up of partners across various categories, from toys, publishing, apparel, stationery, party goods and more.

"We’re excited to bring the immersive world of The LEGO Batman Movie to all fans around the world with our best-in-class partners, products and ‘retailtainment’ programs," said Pam Lifford, president of Warner Bros. Consumer Products.

“Our licensing and merchandising program invites fans to play, collect and build on their love for LEGO and Batman.”

As part of the program, LEGO Group will launch more than 10 construction sets boasting new Minifigures.

WBCP has also partnered with Bioworld, Isaac Morris, Hallmark, Amscan, Sakar, Trends International, Scholastic, Character World and more.

All of the products inspired by the new film will launch throughout January and will be available from retailers worldwide and online.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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