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Peppa Pig crowned Best New Property at Asia Licensing Awards

Entertainment One’s (eOne) pre-school property Peppa Pig has been named Best New Property at the prestigious Asia Licensing Awards.

The hit show was awarded with the accolade during an awards event held at the Hong Kong Convention and Exhibition Centre on January 10th.

“It is a real honour that Peppa Pig has scooped this award and it is testament to the phenomenal year that the property has enjoyed in Asia,” said Andrew Carley, head of global licensing at eOne.

“We thank our partners and the team here who have been dedicated to making it a success throughout the region and we look forward to taking Peppa to even greater heights in 2017.”

Peppa Pig has gone on to become one of the most popular programmes for pre-schoolers in mainland China, surpassing 16.3 billion views across a range of on-demand platforms, including iQiYi, Youku, Tencent and LeEco.

Elsewhere, toys are leading the licensing programme in China with toy partner King Bee celebrating sell-out success across the region.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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