Home / Entertainment / GP Flair readies UK launch for collectables brand Glimmies

GP Flair readies UK launch for collectables brand Glimmies

Giochi Preziosi’s collectables brand, Glimmies, is set to roll out across the UK from February 11th through GP Flair.

With full support of UK retailers also on board, a huge launch plan has also been put together which will include TV, digital, print and YouTube placements.

In addition, a full roll out of Glimmies merchandise is also planned to hit shelves, with the help of Lisle Licensing who has been named the UK licensing agent for the brand.

"In Glimmies we know we have something very special. The toy line has had an amazing reaction and great efforts have been placed in ensuring our launch plans match the potential of the brand,” said Dario Berté from The Giochi Preziosi Group.

“The potential for Glimmies in other sectors however, also knows no bounds and we are delighted to be working with Lisle Licensing in creating wider merchandising opportunities.”

Glimmies will also be showcased at London Toy Fair this week, as well as Nuremberg Toy Fair next month.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Early success for Born Licensing and JoyPixels sees emoji icons sweep tranche of new ad campaigns

Born Licensing and JoyPixels, the owner of over 2,800 emoji icons are celebrating the successful …