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Genius Brands teams with Spirit Halloween for SpacePop direct to retail programme

Genius Brands has teamed with Spirit Halloween to develop a direct to retail programme for its SpacePop property.

The move will further expand the brand’s presence in the US and Canada throughout the year ahead.

Under the new partnership, Spirit Halloween will design and manufacture a line of SpacePop character costumes and accessories, set to debut within 1,200 retail locations across the US and Canada this summer.

The firm joins an expanding roster of retail partners as it gears up for the holiday season with a new array of SpacePop merchandise including apparel, accessories, beauty products an electronics as well as room décor, books, music and home entertainment.

“SpacePop is an ideal fit for character costumes and accessories, and Spirit Halloween will give the brand a tremendous boost of exposure at the retail level,” said Stone Newman, president of worldwide content sales, global consumer products and marketing at Genius Brands International.

“We are very much looking forward to working with Spirit Halloween on creating a variety of accessories and costumes for SpacePop fans in 2017 and beyond.”

Spirit Halloween’s divisional vice president of licensing, marketing and product development, Eric Morse, added: “Spirit Halloween looks to create programmes that capitalise on market trends and satisfy the demands of our wide ranging guests.

“SpacePop, with its mix of music, fashion and fun make it a brand we are excited to be in partnership with and eager to develop costume and accessories around.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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