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Bon Bon Buddies teams with Disney for new healthy sweets

Disney has selected branded confectionery provider Bon Bon Buddies to develop a new healthier alterative to sweets, as part of the company’s Healthy Living strategy.

Fruitickles, created by Bon Bon Buddies, will give fans an exclusive look at the new treats during the ISM 2017 trade fair in Cologne on January 29th.

The line boasts five products that have been made with 100 per cent fruit in mixed strawberry, orange and blackcurrant combinations.

“We have a longstanding relationship with Disney and have worked with them for the past 14 years,” said Justin Thomas, managing director of Bon Bon Buddies.

“We’re about to embark on a fantastic journey with an exciting product range that is really going to excite the confectionery market, and we are thrilled to be working alongside Disney again with Fruitickles.”

The collection will also feature some of Disney’s most well-known brands, from Cars 3 and Star Wars to Disney Princess and Frozen.

Martin Driver, director of food at Disney, added: “We’re delighted that Bon Bon Buddies has come on board to help us take forward our new Healthy Living strategy, with Fruitickles playing an integral role within this.

“The team at Bon Bon Buddies has developed a product range that we are so proud to be a part of and we are confident that this partnership will only go from strength to strength”.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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