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The Wine Show taps Vacu Vin for range of accessories

TV programme, The Wine Show has partnered with Vacu Vin for a range of wine accessories including the likes of gift sets, wine pumps, aerators, thermometers, corkscrews and champagne servers.

Vacu Vin is the world leader in wine accessories, following the launch of the multimillion unit selling Wine Saver.

“The Wine Show’s huge first series success, along with the announcement of the second series makes the decision on partnering with the Wine Show brand an incredibly easy one," said Christian Dalton, UK country manager for Dutch Creative Brands.

"As avid viewers of the TV show ourselves, we’re delighted that we’ve been able to make this collaboration. Opening up and reaching an entirely new market of consumers that love their wine and indeed their gadgets is something that we’re incredibly excited about.”

“With our own established track record of bringing innovative wine products to market alongside The Wine Show’s innovative approach to television, this was very much a natural fit between the two brands," added Dutch Creative Brands CEO, Patrick Schneider.

"The growing appetite for wine accessory products that enable consumers to enhance their own enjoyment in wine means that this partnership is an ideal match. We look forward to retailers having the opportunity to list products that we know will be in huge demand, particularly the Gift sets at Christmas."

The range will be launched at the 2017 Spring Fair on the International Innovation Company stand.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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