King Features and Food Business Consultant have teamed to open the first official Betty Boop diner in Japan’s Shimbashi region.
The restaurant was officially licensed by King Features in a deal brokered with Food Business consultant by King’s Japanese agent, Copyrights Asia.
The diner features a 1950s America theme, capturing the image of the iconic Betty Boop character as well as a sales corner featuring souvenir products.
“We are thrilled to be partnering with FBC, who has extensive experience in managing character-identified restaurants and cafes in Japan,” said Cathleen Titus, vice president of international licensing for King Features.
“They have done a terrific job of capturing Betty’s combination of glamour and sassiness to communicate genuine ‘50s vibes for the diner.”