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Rocket Licensing announces first partners for The Emoji Movie

The first licensing partners for Sony’s upcoming animated feature The Emoji Movie have been announced by Rocket Licensing, who is managing UK and IE licensing programmes on behalf of Sony Pictures Consumer Products.

First partners signed include Centum Books who will build the publishing category with a line of sticker, joke and novelty books, Smith & Brooks is on board for kids’ apparel and TDP/Aykroyds will produce kids’ nightwear and underwear. Also joining the line-up, Rocket has signed Pyramid International for posters and stationery, Dreamtex for a range of bedding and Whitehouse Leisure will develop plush for the leisure sector. 

The licensing programme will target children aged 6-12 years across key categories including publishing, toys, games, apparel and accessories, mobile games, homewares, personal care and back-to-school. Products are set to debut at UK retail from spring/summer 2017.

“Sony Pictures Animation’s upcoming release The Emoji Movie presents a compelling licensing opportunity for UK licensees and retailers keen to capitalise on the emoji phenomenon that has been embraced by younger generations," said Charlie Donaldson, Joint Managing Director at Rocket Licensing. Consumers have an instant emotional connection to the icons and the movie offers a narrative depth and humour that will bring them to life. This provides huge potential for product development and we’re incredibly excited to now be unveiling our first partners and to be bringing the movie merchandise to the UK market.”

"Consumers have an instant emotional connection to the icons and the movie offers a narrative depth and humour that will bring them to life. This provides huge potential for product development and we’re incredibly excited to now be unveiling our first partners and to be bringing the movie merchandise to the UK market.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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