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Smiley rolls out new strategy to help partners ‘sell more products’

To mark the company’s 20th anniversary this year, Smiley has devised a new strategy in order to help its partners ‘sell more Smiley products’.

Throughout the year, Smiley will bring its story to life with a broad range of buyers by exhibiting at leading industry trade shows covering apparel, back to school, food, gifts, greeting cards, home décor and toys

This will kick off at Nuremberg Toy Fair this week, where the brand will showcase new products of over 230 licensees, including Simba Dickie, Zak! Designs and more.

“I am really happy to exhibit in Nuremberg for the first time and showcase the products from 38 licensees on our stand,” said Nicolas Loufrani, CEO of Smiley.

“This is in line with our strategy of the past 10 years of exhibiting and implementing marketing activations in the key product fairs in industries like food, fashion and gifting to support our licensees.

“These are the fairs where business happens – with so many distributors and retail buyers, their attendance is far deeper than licensing fairs.”

Smiley will be exhibiting its latest licensees’ lines in Hall Mitte Stand C09 at Nuremberg from February 1st to 6th.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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