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Nickelodeon launches first play along quiz app, SpongeMaster

Nickelodeon UK and Ireland is setting SpongeBob SquarePants fans a half term challenge with the launch of the network’s first play along app, SpongeMaster.

The new app game uses questions that appear live on air to quiz audiences with the top-scoring players set to win a host of tech and SpongeBob prizes.

SpongeBob SquarePants episodes featuring SpongeMaster questions will air on Nicktoons channel between the 13th and 24th of February.

Developed by Mars Interactive, SpongeMaster has already launched in Israel and Hungary with the Nicktoons activation marking the first time that an English language version of the app has been available.

“SpongeMaster demonstrates Nickelodeon’s commitment to delivering the best kids’ content in innovative ways,” said Alison Bakunowich, general manager, Nickelodeon UK and Ireland.

“We know that kids love SpongeBob, their devices and gaming and we hope that families will take on the SpongeMaster challenge during this half term.”

SpongeMaster games will take place every hour on the hour from 10am to 3.15pm on weekdays from February 13th to 24th.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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