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Concept One signs new deals for Nickelodeon and MTV properties

Concept One Accessories has signed new deals with Brandgenuity and Viacom to develop products based on classic MTV and Nickelodeon properties.

The agreement was struck with Brandgenuity–Viacom’s licensing agent for its networks including MTV, VH1, Comedy Central and Spike and will see the firm create headwear, cold weather accessories, tote bags, backpacks, belts, wallets, flip flops, slippers, sneakers and board shorts based on properties including MTV, Beavis & Butthead, Daria, Yo MTV Raps, Headbangers Ball and The Real World.

Additionally, Concept One will create a range of adult headwear and cold weather accessories based on SpongeBob SquarePants, Teenage Mutant Ninja Turtles and The Splat.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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