Licensed sport merchandiser Fanatics’ CCO Cole Gahagan will deliver the opening keynote address at this year’s Licensing Expo in Las Vegas.
The session will take place on Tuesday, May 23rd at 8am and will focus on the rise of e-commerce and how traditional retailers, brand owners and product marketers can adapt to changing consumer shopping patterns.
The address will kick off this year’s Licensing Expo at Mandalay Bay Convention Centre in Las Vegas.
“Sports licensing is a significant driver in the overall growth of the $251.7 billion licensing industry and Fanatics is a key player at the heart of that expansion as it advances its e-commerce, physical footprint and manufacturing capabilities,” said LIMA president, Charles Riotto.
“We look forward to Cole sharing Fanatics’ perspective as a brand leader in this arena.”
A market leader for authentic, officially licensed sports merchandise, Fantatics works with the major professional sports leagues as well as collegiate powerhouses.
In addition, Fantaics has an extensive e-commerce business and operates brick and mortar locations for the NBA, track side stores for NASCAR and in-stadium shops, including Churchill Downs at sports venues across the US.
“Licensing Expo is delighted to welcome Cole Gahagan as this year’s keynote speaker,” said Jessica Blue, senior vice president, licensing, UBM.
“Fanatics, once a major force in the e-commerce world, has now become one of the largest sports retailers in the world.
“We are excited to hear the Fanatics story and future strategy at Licensing Expo 2017.”
The Keynote address is part of the wide-ranging line-up of Licensing University educational programmes organised by LIMA that begins Monday, May 22nd and runs through Thursday, May 25th.
All of the sessions are designed to help attendees acquire new strategies, innovative ideas and practical solutions to help grow their business.