Home / Lifestyle / Sanrio secures three year partnership with Butlins for Mr Men and Little Miss

Sanrio secures three year partnership with Butlins for Mr Men and Little Miss

Sanrio has teamed with the UK holiday resort Butlins to bring its cast of popular Mr Men and Little Miss characters to three destinations across the UK.

The three year partnership will see Butlins incorporate Mr Men and Little Miss characters into the resort’s Just for Tots holiday activities.

The initiative will bring costume character meet and greets, Mr Men and Little Miss silent cinema screenings to daily live shows and a host of Mr Men and Little Miss goodies for youngsters and families to buy on site.

The campaign has been launched as part of the ongoing celebrations around Mr Men and Little Miss’ 45th anniversary.

Created by Roger Hargreaves, the MR Men and Little Miss book series has sold in its millions across the globe and has introduced over 80 quirky characters to kids and families over its history.

“This is a great partnership for both brands and it will be great to bring the Mr Men and Little Miss characters to life at the live shows across the three Butlins resorts,” said Sabrina Segalov, Mr Men licensing manager, Sanrio.

“The script already looks great and we can’t wait to kick off celebrations with Butlins this year.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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