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Super Wings swoops into France with new licensees

Nelvana has scored a raft of new licensees for pre-school series Super Wings in France in addition to a new timeslot on the Guillidoo children’s programming block on French TV station Gulli, the nation’s leading kids broadcast channel.

“Super Wings is a huge hit in France and its continued growth has elevated the sales of our consumer products program to new heights,” said Antoine Erligmann, Head, Nelvana Enterprises EMEA.

“The soaring popularity of the show has allowed us to select the very best partners and we’re thrilled to be collaborating with so many first-rate licensees.”

Nelvana has signed 15 new consumer products agreements for Super Wings, including:

  • AD Global (toys and accessories)
  • Auldey (master toy)
  • ATM (back to school)
  • Bon Bon Buddies (confectionary)
  • Canal Toys (arts and crafts)
  • Chauss Europ (footwear)
  • Clementoni (puzzles and games)
  • D’Arpeje (wheeled toys)
  • Dekora (cake decorations)
  • Famosa (ride-ons)
  • Giochi Preziosi (educational and electronic games, balls) 
  • Hemma (publishing)
  • Pik and Roll (bicycles)
  • Play By Play (plush)
  • Sun City (apparel)

In addition to France, Nelvana holds the merchandise licensing rights for the popular series in North America, where it represents Super Wings in all categories except toys, which are distributed by Auldey Toys in the U.S. and Imports Dragon in Canada. Auldey also distributes Super Wings toys in France. 

On Gulli, Super Wings has landed two consecutive episodes weekdays at 12:55 p.m. A block of three episodes airs on Piwi+ Monday through Friday at 10:55 a.m. and are then broadcast on the “Tes héros” programming block over the weekend.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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