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SpongeBob heads to London Fashion Week for SpongeBob Gold campaign

To mark the SpongeBob Gold international campaign this year, Nickelodeon & Viacom Consumer Products (NVCP) has debuted the SpongeBob Gold fashion collection at London Fashion Week.

The collaboration with six international designers, including Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim, features clothing for men and women.

Available for fans from May 2017, the range spans footwear, accessories and jewellery.

“SpongeBob is a design icon,” said Charlotte Castillo, SVP of brand management and creative for NVCP.

“The show’s art and lovable characters have been interpreted by designers into consumer products around the world, and we’re thrilled to have these six SpongeBob Gold fashion collection designers put their own spin on this global icon.

“What makes this collection special is the way each designer has incorporated SpongeBob into their own trademark style. By bringing SpongeBob into their world and incorporating the element of gold, our collaborators have created beautiful items unlike anything we have seen before.”

As part of the campaign, Nickelodeon will celebrate all things SpongeBob over the next 12 months, which will include activations on-air, online and on social media. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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