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Gap revs up new Hot Wheels collection

Fashion retailer Gap has teamed up with Mattel’s Hot Wheels brand for a brand new capsule collection.

Designed for toddlers and boys, the brand’s signature print and iconic track have been displayed across 12 different styles.

In addition, the collection boasts glow in the dark elements, as well as orange accents to help tie in the Hot Wheels brand colour.

To mark the arrival of the items in stores, Gap will be giving away a free Hot Wheels die-cast with every purchase from February 20th to 27th at its flagship store in London’s Oxford Street and Oxford Circus.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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