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Nelvana charms with new games and puzzles line

Nelvana is set to venture into the games and puzzles category, with the help of its hit pre-school show, Little Charmers. 

With the likes of Ravensburger on board for puzzles, Media Service Zawada developing activity and puzzle books and Educa Borra to roll out a series of games, Little Charmers is boasting a packed toy offering for fans to enjoy.

“We launched the games category to offer consumers a broader range of products,” Antoine Erligmann, head of EMEA at Nelvana Enterprises, told ToyNews exclusively. 

“We were attracted to the creative and enchanting style guide and wanted to translate the beautiful universe of Little Charmers into a line of puzzles and games to complete the popular master toy range.”

By launching a brand new line of games and puzzles, Erligmann is hopeful that the collection will inspire young fans to become ‘Little Charmers’ themselves.

Erligmann explained: “The new games offering continues the adventures of the TV show, which we use to create a complete experience for the child. 

“As little girls watch the series they are inspired by the characters to be Little Charmers themselves. The games provide another opportunity for them to experience new Little Charmers adventures.”

With promises to expand the property’s offering in the future, Little Charmers’ fans have much to look forward to. 

“Our plan is to continue to grow the offering to meet consumer demand,” concluded Erligmann.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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