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Studio 100’s CGI shows launch in China

Studio 100 has teamed with animation firm WeKids Asia, which will see the company’s iconic brands head to China.

Maya the Bee, Vic the Viking, Nils Holgersson and Blinky Bill will now be available in the Chinese market, which will be distributed via television, VOD platforms and Home Video.

“We are enthusiastic to start working with Sean Chu and his talented team on four of our most popular brands in the territory of China,” said Martin Krieger, head of global distribution at Studio 100 Media.

“We are convinced that our partnership with WeKids is the right step to significantly increase the awareness of our characters in the Chinese market and we look forward to a fruitful cooperation.”

Sean Chu, CEO of WeKids, added: “We are so excited to start working with Studio 100 Media in China. Chinese kids and families love story-driven classic titles like Nils Holgersson.

“Furthermore, because classic Nils Holgersson was one of few animated TV series introduced into China from abroad in the 1980s, I believe today’s Chinese parents will want to share their affection for Nils Holgersson with their kids as they watch the newly animated Nils series.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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