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Rubik’s gains kids apparel line with Fabric Flavours

Iconic toy brand Rubik’s is heading into the kids apparel space, thanks to a new deal with Fabric Flavours.

The collaboration is set to reach stores in June 2017, and will be available from online retailers, department stores, boutiques and High Street multiples.

“Fabric Flavours is definitely the coolest boys’ brand in high end department stores and we are very happy to be able to launch for the first time some very cool urban Rubik’s apparel for boys who want to show their smart side,” said Nicolas Loufrani, CEO of The Smiley Company.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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