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Eva Longoria launches fashion collection

Actress and fashion designer, Eva Longoria, has dropped her brand new fashion range, in partnership with Sunrise Brands.

Dubbed the Eva Longoria Collection, fans will be able to get their hands on the items via an online store, which will boast behind the scenes video content.

"If a woman is comfortable in what she’s wearing, she’s going to have confidence and feel empowered. This collection is a reflection of my own lifestyle,” said Longoria.

"I love working with great fabrics that are comfortable, soft to the touch, and feel good against the body.”

The range spans dresses, denim, novelty knits, jackets, statement tshirts and workwear separates.

With prices ranging from $39 to $159, Longoria’s collection emphasises her own style while offering women a modern style that features key fabrics.

Gerard Guez, chairman and founder of Sunrise Brands, added, "Eva is the best partner we could have asked for. She is an intelligent entrepreneur and spokesperson whose talents span from design and style, to acting and producing.

“Her ability to connect with her audience in an authentic way makes her relatable to all. I have the utmost confidence that Eva’s sensitivity to detail and design aesthetic in combination with Sunrise Brands’ expertise will bring success in this market."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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