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Halo Consumer Products secures raft of new global partners ahead of Halo Wars 2 launch

Hit video game franchise, Halo is continuing to expand its efforts in the licensing industry with a new roster of partners.

Halo Consumer Products, the licensing arm for the Halo video game series is growing the franchise across apparel, accessories, homewares and more.

The push focuses on the US and Canadian markets, with select lines hitting the UK and Ireland.

Leading the charge, Buckle-Down has been tapped to develop a line of Halo themed belts, suspenders, pet collars and leashes, guitar straps, mobile cases and ID cases.

Elsewhere, Forbidden Planet is launching a line of apparel, tote bags, travel passes, mugs, coasters, aprons and more for the UK and Ireland.

Hybrid Apparel will develop a boys’ apparel collection for the US and Canada, while Just Funky has been called on for beverages, dishware, tableware, décor and more.

Underboss will develop both men and women’s underwear, sleepwear, robes and leggings for the US market while Union Kids will launch boys’ apparel in Mexico.

John Friend, head of Halo Consumer Products, said: “We’re proud and excited to continue to expand our consumer products offerings to provide more great toys, collectables and gear for boys and Halo fans around the world.

“With the launch of Halo Wars 2 on February 21st, the heroism and stakes in the Halo universe are getting bigger and bolder.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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