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Masha and the Bear reels in viewers on big and small screens

Smash 3D has revealed that its animated family show Masha and the Bear continues to pull in viewers around the world, through both cinemas and TV broadcast. 

Several cinematic distribution companies have snapped up Season 3 of the hit show prior to TV broadcast release and audiences across Europe have responded by flocking to screenings of the exclusive content.

Pathé Live Kids in France and Sweden, Mountain Road in the Netherlands and Belgium, and Warner Bros. Entertainment in Italy have all distributed content to cinemas, leading to significant ticket sales. 

On TV, spin-off show Masha’s Spooky Stories, which sees Masha showing how typical childhood fears are really nothing to worry about, is proving a big hit with broadcasters. Boomerang (Latin America) and Cartoonito (UK) both screened the series last year, whilst Netflix made it available across a host of worldwide territories, including the USA, Canada, the Netherlands, Belgium, France, Iberia and the Nordics. 

“Millions of children know and love Masha,” commented Ink Group managing partner Claus Tømming.

“It’s a story that works in any culture and language and, as this news demonstrates, on both the big and small screen. This is due to a simple recipe – funny, original and engaging storylines and beautiful animation – that is executed perfectly.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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