CPLG and Tycoon have joined forces to create a new global strategic alliance, offering a one-stop shop for brand owners and retailers.
The partnership will offer licensors and vendors the chance to work across all aspects of content, brand development and retail management as well as live events all under one roof.
The alliance will pull on the pair’s combined network of EMEA, North America and Latin America licensing houses.
Owned by DHX Media, CPLG has seen rapid expansion in recent years, growing from its core European base into North America, Nordics, CEE, Greece, turkey and MENA.
Meanwhile, tycoon has been a pioneer of licensing in Mexico for over 25 years and over 15 years in Latin America. Via offices in Brazil, Chile, Colombia, Costa Rica, Peru and Mexico, the firm provides licensees and brand owners a complete solution for the Latin American region.
Peter Byrne, CPLG’s CEO, said: “Licensing is truly a global business and this collaboration with our trusted colleagues at Tycoon is not only a perfect fit but also a natural step in our development.
“We are like minded and have a similar pragmatic approach to the business, along with similar infrastructures and state of the art systems. We look forward to the huge opportunities this can potentially bring.”
Elias Fasja, president of Tycoon Group, added: “Over the many years we have known CPLG we have represented many of the same clients and have the greatest mutual respect for each other’s businesses.
“We anticipate that teaming up with CPLG can only expand the possibilities and provide solutions of scale for both organisations. We can also learn from each other, which makes us a dominant force in the agency business, without question.”