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Playboy signs trio of licensees for apparel and accessories

Global lifestyle brand Playboy has secured a swathe of new licensees, boosting its presence across the apparel and home décor sectors.

The property has now signed with Supreme for an exclusive spring/summer 2017 collection, comprised of shirts, sweatshirts and hats. The collection will be available in Supreme retail stores in New York, LA, London, Paris and Japan.

Meanwhile, Joyrich has come on board to develop a Playboy themed line of men’s and women’s streetwear. Joyrich apparel is worn by some of the biggest names in the entertainment industry, including Rihanna, Rita Ora, Nicki Minaj and One Direction.

Alongside its apparel collection, Joyrich will launch a line of pins, stickers, mugs, socks, tote bags, souvenir jackets, hoodies, bath robes and more.

Completing the line up, Night Shift and Playboy have united to release the partnership’s first limited edition collaboration comprised of graphic driven bedding.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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