Home / Entertainment / New details revealed for Disney’s The World of Avatar

New details revealed for Disney’s The World of Avatar

With the World of Avatar set to open in May, producers have revealed that guests will be ‘transferred light-years away’.

The all-new land will immerse attendees in the magical world of Avatar, which will boast floating mountains and bioluminescent rainforests.

"When guests come across the bridge, they are transferred light-years away, to the Alpha-Centauri solar system and Pandora," said Jon Landau, Avatar producer at Lightstorm Entertainment.

"It’s an otherworldly, fully-themed experience."

Guests to Disney’s Animal Kingdom will make the journey across the park’s Discovery River into Pandora, where they will get a glimpse of waterfalls, as well as two expeditions: Avatar Flight of Passage and Na’vi River Journey.

Windtraders, the on-site store, will also offer fans a range of Na’vi cultural items, toys, science kits and more for fans to enjoy.

Joe Rohde, portfolio creative executive at Walt Disney Imagineering, added: “We are taking our guests on a journey to this world in an experience that’s as realistic and immersive as possible.

"In the movie, the world of Pandora is a setting for the action and characters whose story we follow. Here, guests are the primary characters immersed in an extremely vivid, authentic experience."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Early success for Born Licensing and JoyPixels sees emoji icons sweep tranche of new ad campaigns

Born Licensing and JoyPixels, the owner of over 2,800 emoji icons are celebrating the successful …