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Smiley signs apparel deal with Palm Angels

The Smiley Company has joined forces with skate-inspired apparel and accessories brand Palm Angels, for a new apparel line.

First debuted on the catwalks in Paris, the capsule Smiley collection spans tshirts, trainers, hoodies and a windbreaker jacket, as well as a selection of badges.

Each item boasts the iconic Smiley icon, however the eyes have been replaced with a P and A to signify the Palm Angels logo.

“Smiley continues to do very well in the high end tier and we always attract the most creative designers in the world to come up with great Smiley products,” said Nicolas Loufrani, CEO of Smiley.

“We are very unique because we are as successful with women as with men. The collaboration with Palm Angels really epitomises the deep roots of Smiley in luxury fashion and we are very proud to have been part of their catwalk show, and to be distributed in the best department stores and boutiques across the world thanks to this new collaboration.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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