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Hasbro readies musical mixing game Dropmix

Hasbro has developed its latest music mixing game, thanks to a new deal with video game developer Harmonix Music Systems.

Dubbed Dropmix, the game uses technology that encourages players to create unique mixes of songs by playing cards on a game board connected to an app.

“We continue to focus on creating cutting edge play experiences and Dropmix delivers on this in a mind-blowing way. We teamed up with Harmonix to leverage their mastery in music gaming and combine it with our expertise in physical and digital play experiences,” said Samantha Lomow, SVP of Hasbro Brands.

“Dropmix gives players a fresh way to combine their favourite artists and songs, find new ones, and create their best ‘drop the mic’ moments.”

Slated to launch this September, the game boasts an electronic board and 60 Dropmix cards across multiple music genres.

Steve Janiak, CEO of Harmonix, added: “Our collaboration with Hasbro has enabled us to create the next evolution of musical play.

“Dropmix offers an entirely new way to discover, experience and interact with music that’s social, fun and competitive. When players place their first cards on the Dropmix board this September, when they hear their first mind-blowing mix, they’re going to be completely amazed.”

Priced at $99.99, the game will be available at major retailers and online in September 2017.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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