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Men’s Health expands licensed food line with Fiddes Payne partnership

The UK’s best selling men’s magazine, Men’s Health is expanding its licensed food offering in a new partnership with Fiddes Payne.

The Men’s Health Kitchen range will include a selection of three Grain Pouches and three Spice Rubs.

Hitting shelves this March and rolling out across major-multiples throughout the year, the partnership will capitalise on the growing demand for natural food that offer consumers on the go snacks.

Containing all natural ingredients, each product is engineered to be a high source of protein, fibre and nutrition. The range has been developed to fit in with busy lifestyles and to maximise consumption on the go.

A spokesperson from Fiddes Payne, said: “The partnership between ourselves and Men’s Health feels like a natural progression for Fiddes Payne to pioneer exciting naturally functional foods that give health conscious consumers even greater choice and health benefits.

“By fusing our food expertise with Men’s Health nutritional knowledge, we’ve been able to create an ambient range that we believe is an absolute game changer and far more complex and complete than anything else on the market.”

Toby Wiseman, editor at Men’s Health, added: “Our frozen meals have been a huge success so this was a logical in-store extension.

“Men’s Health is regarded as a trusted expert in health, lifestyle and nutrition, and we’re excited to partner with Fiddes Payne to deliver a new range of products to health-conscious men.”

Additional product ranges are scheduled for release later in the year to bolster the existing portfolio.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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