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Dole and Disney unveil Beauty and the Beast fruit and veg

The Walt Disney Company and Dole Food Company are continuing their healthy living mission, with the help of Beauty and the Beast.

As part of the collaboration, the two firms will launch consumer promotions, digital integrations, in-store activities and Disney-branded fruits and vegetables inspired by the new film.

The latest promotion stars Belle, Beast, Lumiere and other characters on Dole bananas, pineapples and salads, which will continue until April 16th.

“Disney and Dole are working together to give parents high-quality, nutritional food options that make it easier for families to make healthy choices,” said John T. King, vice president-licensing of Disney Consumables.

“The new program will combine Disney’s characters and stories with Dole’s fruits and vegetables to help inform and inspire families to live healthier.”

Disney and Dole will also launch healthy living programs for Disney Pixar’s Cars 3 this summer and Star Wars: The Last Jedi later this year.

Bil Goldfield, director of communications for the Dole Food Company, added: “We’re delighted to work with Disney to make fruits and vegetables more accessible – and fun – for families in North America and around the world, by sharing our nutrition messages through their iconic characters and transforming our collective healthy living commitments into lasting, positive change for future generations.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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