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Hudson Jeans readies Ghost in the Shell apparel

Hudson Jeans has released a new line of apparel for the upcoming movie, Ghost in the Shell, following a deal with Paramount Pictures and DreamWorks Pictures.

Earlier this month, Hudson Jeans unveiled a two-month window on a special capsule collection inspired by the film.

The limited edition line is available exclusively through the fashion retailer, which boasts 22 women and men’s pieces including distressed denim, military cargo pants and bomber jackets.

"This is a dark, sexy, dangerous movie filled with incredible visual themes. It’s the perfect vehicle for Hudson to further engage our customers through the emotionally charged medium of storytelling,” said Peter Kim, CEO of Hudson Jeans.

As part of its deal with Paramount, the company will also hold online ticket contests and enter-to-win sweepstakes with $1,000 worth of Hudson Jeans up for grabs, as well as two tickets to Ghost in the Shell.

LeeAnne Stables, president of worldwide marketing partnerships and licensing for Paramount Pictures, added: "We’re thrilled to be working with the Hudson Jeans team, creative leaders in the denim fashion space.

"This Ghost in the Shell collection uniquely leverages the beautifully stylised design themes from the film, and with the accompanying marketing campaign, it will build further excitement for the film with audiences."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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