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Tezenis launches Chupa Chups collab

Italian underwear label Tenezenis has announced a new collaboration with confectionary brand Chupa Chups, in the form of a coulourful new capsule collection.

The collection includes underwear, clothing, bodysuits, t-shirts, pyjamas and items perfect for athleisure
wear, for women, men and kids. A colorful range that plays with: the “lolly-POP” icon in all-over patterns,
the inimitable logo created by Salvador Dalì and funny slogans. 

The collection will be available in more than 550 Tezenis stores in 20-plus countries worldwide starting
from mid-March and online on tezenis.com. The launch of the co-branded collaboration will be also
supported by a huge lollipops give-away party, in all Tezenis shops around Europe, Russia and Middle East.
Barcelona – Chupa Chups home town – Lisbon, London, Milan, Rome and Verona – Tezenis home town –
will also host a big party event in their flagship stores. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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