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Fox partners with State Cycling Co for The Simpsons bikes and apparel

20th Century Fox has partnered with State Bicycle Co to create a limited edition range of bikes and apparel featuring the iconic TV series, The Simpsons.

Landing this month, the anew collection features three designs, including Bart and Crossbone, Springfield Character Wrap and Colour Block.

Each design features a complete bike and frame set as well as a line of matching apparel.

The bikes in the range can be fully customised while the apparel collection includes an assortment of cycling bibs, jerseys, socks, caps, seats, straps, backpacks and more.

Other limited edition jerseys that feature iconic characters from the series such as Otto and Itchy and Scratchy will be available later this year.

“We could not be more excited to partner with The Simpsons brand. The TV show has been part of popular culture for so long and we feel the partnership will have emotional value to our customers,” said Mehdi Farsi, co-founder of State Bicycles.

“We look forward to rolling out the line and celebrating the collection worldwide with both the core fans and the cycling culture.”

Completed bikes in the line currently retail at $499 while frame sets come in at $200.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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