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Masha and the Bear live show on the way

Following the success of the first Masha the Bear live show, Maurizio Distefano Licensing, which manages licensing for the Masha and the Bear brand in Italy and Switzerland, has announced a new show starring the popular children’s characters.

MD Licensing has once again signed an agreement with Ema Events Edoardo Lombardi, a leading name in the production of musicals and live shows, to produce the new show, which launches in October 2017 in major theatres across Italy.

The show will bring songs, dances and humour, a wonderful cast, superb scenery, state-of-the-art digital technology and thrilling choreography to the latest stage show to be based on one of the most popular children’s TV series in Italy.

"With Masha and the Bear Live we achieved something quite extraordinary: a successful live version of an enormously popular TV series," commented Edoardo Lombardi, general manager of EMA Events Production and Communication.

"The Masha Stories will aim to achieve the same success, introducing all sort of innovations and surprises: even more special effects, even more artistic content — and even more fun!"

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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