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Smiley teams with Warner Music for Ed Sheeran marketing campaign

The Smiley Company has secured a new licensing partnership with Warner Music UK to use Smiley in the marketing support for Ed Sheeran’s new album.

Warner Music’s worldwide promotional campaign for the multi-Brit and Grammy award winner will include OOH, print and digital campaigns all feature the Smiley logo.

The campaign will support Sheeran’s latest alsbum, Divide, released on March 3rd this year.

Smiley CEO, Nicolas Loufrani, said: “This global deal yet again highlights the deep rooted connection Smiley has with music today and our strategy to continuously partner with the best artists, record labels, clubs and music festivals.

“We are delighted to announce Warner Music UK will join our roster of world-class partners in this our anniversary year.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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